Reminders for Readiness

We’re working to close racial and ethnic gaps in accessing information about young children’s health and development. Through Reminders for Readiness (R4R), we’ll develop, pilot, and study a culturally relevant text messaging system for parents of infants and toddlers.

In partnership with community-based organizations in Minneapolis serving the Somali community, we will:

  • develop culturally appropriate, desired messages;
  • form the infrastructure for effective parent recruitment;
  • analyze the implementation of the partnerships and text messaging system; and
  • analyze the initial impact of the messages.

We hypothesize that infants and toddlers of parents receiving text messages will increase their use of services, such as well-child visits, immunizations, and screenings.

Embedding messages about appropriate service use in a stream of useful, culturally responsive content will help generate engagement in child development. Partnerships between the University of Minnesota and stakeholders will improve the effectiveness of the platform and messaging.


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