We’re working to close racial and ethnic gaps in accessing information about young children’s health and development. Through Reminders for Readiness (R4R), we’ll develop, pilot, and study a culturally relevant text messaging system for parents of infants and toddlers.
In partnership with community-based organizations in Minneapolis serving the Somali community, we will:
- develop culturally appropriate, desired messages;
- form the infrastructure for effective parent recruitment;
- analyze the implementation of the partnerships and text messaging system; and
- analyze the initial impact of the messages.
We hypothesize that infants and toddlers of parents receiving text messages will increase their use of services, such as well-child visits, immunizations, and screenings.
Embedding messages about appropriate service use in a stream of useful, culturally responsive content will help generate engagement in child development. Partnerships between the University of Minnesota and stakeholders will improve the effectiveness of the platform and messaging.
Tags: Infants and Toddlers